Our Company

Real Goods logo

Founded in 1978, Real Goods is the original purveyor of off-the-grid living supplies. Originally envisioned as a one-stop-shop where people could find everything they needed for their remote homesteads, the store began with the sale of the first retail solar panel in the United States and the humble goal of changing the world.

We got the very first solar panel that was made commercially…25 Watts…still works. We have been off the grid for 38 years thanks to Real Goods. I remember how happy we were to run a 25-Watt bulb off the old golf cart batteries that we salvaged and could actually read without breathing kerosene!

-PD, Hawaii

The Real Goods Store has returned to its roots in Mendocino County, proudly housed in the world’s largest straw bale showroom. The amazing 5,000 square foot space is passively cooled and heated, demonstrating the most effective techniques in sustainable design. The store sits at the center of the 12-acre Solar Living Center (SLC), a brilliant green oasis alongside Highway 101 that’s been voted the #1 rest stop in California. To learn more about Real Goods or to see how lush and rewarding a sustainable life can truly be, come visit us as the SLC – there’s lots to do!

Real Goods store and Solar Living Center at night

Love everything here – thanks for all you do. It’s important for the world.

-CJ Ralph, Arcata, CA