Our Company

Real Goods logoFounded in 1978, Real Goods is the original solar PV panel store and purveyor of off-the-grid living supplies. Originally envisioned as a one-stop-shop where people could find everything they needed for their remote homesteads, the store began with the sale of the first retail solar panel in the United States and the humble goal of changing the world.

“Great shopping experience for self-sufficiently. Everything under the sun for solar independence. Very helpful and friendly staff.”

-Janet A.

The Real Goods Store has returned to its roots in Mendocino County, proudly housed in the world’s largest straw bale showroom. The amazing 5,000 square foot space is passively cooled and heated, demonstrating the most effective techniques in sustainable design. The store sits at the center of the 12-acre Solar Living Center (SLC), a brilliant green oasis alongside Highway 101 that’s been voted the #1 rest stop in California.

Solar Living Center central spiral oasis pool

The SLC is also home to the educational nonprofit Solar Living Institute and the Emerald Pharms cannabis dispensary, specializing in Northern California heirloom genetics and featuring an extensive selection of CBD-rich THC consumables for holistic healing.

To learn more about Real Goods or to see how lush and rewarding a sustainable life can truly be, come visit us as the SLC – there’s lots to do!

“To me personally, this is the beautiful holistic future of consumer engagement that is creating a more vibrant and holistic shining future for our beautiful world.”

-Chris M.