Perhaps we can be the generation that rose above the excess and decadence to turn things around. We have a chance - maybe our last - to embrace a vision of a fulfilling and sustainable future.

Recent Work >>

Recent blog posts, musings, tips, news, and more from the off-grid living community.


Click here for product review videos with the Real Goods staff!

Beginner’s Guide to Off-Grid Living

Courtni Wisenbaker-Scheel Being environmentally...

Net Zero Homes and the Future of Energy Consumption

By Erin Vaughan In 2008, the Department of...

Product Review: Goal Zero Yeti 400 Backup Generator

Reviewed by: Garrett McCutcheon, Real Goods...

More About Our Company

Real Goods logo

Founded in 1978, Real Goods is the original purveyor of off-the-grid living supplies. Originally envisioned as a one-stop-shop where people could find everything they needed for their remote homesteads, the store began with the sale of the first retail solar panel in the United States and the humble goal of changing the world.

We got the very first solar panel that was made commercially…25 Watts…still works. We have been off the grid for 38 years thanks to Real Goods. I remember how happy we were to run a 25-Watt bulb off the old golf cart batteries that we salvaged and could actually read without breathing kerosene!

-PD, Hawaii

The Real Goods Store has returned to its roots in Mendocino County, proudly housed in the world’s largest straw bale showroom. The amazing 5,000 square foot space is passively cooled and heated, demonstrating the most effective techniques in sustainable design. The store sits at the center of the 12-acre Solar Living Center (SLC), a brilliant green oasis alongside Highway 101 that’s been voted the #1 rest stop in California. To learn more about Real Goods or to see how lush and rewarding a sustainable life can truly be, come visit us as the SLC – there’s lots to do!

Real Goods store and Solar Living Center at night

Love everything here – thanks for all you do. It’s important for the world.

-CJ Ralph, Arcata, CA

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Recent Blog Posts

December 2, 2016 |

Beginner’s Guide to Off-Grid Living

Courtni Wisenbaker-Scheel Being environmentally friendly and going green are hallmarks of our society today. What...

November 30, 2016 |

Net Zero Homes and the Future of Energy Consumption

By Erin Vaughan In 2008, the Department of Energy issued a challenge to homebuilders: design more efficient...

November 29, 2016 |

Product Review: Goal Zero Yeti 400 Backup Generator

Reviewed by: Garrett McCutcheon, Real Goods Technical Sales Manager Buy it here: Goal Zero Yeti 400 Solar...

November 29, 2016 |

How to Keep Warm this Winter (Without Freezing Your Wallet)

By Deborah Lansing Winter is a beautiful, almost magical time of year. However, as the seasons change and the...

November 27, 2016 |

Solar Living Center Drone Flyover II

New HD drone footage of the Solar Living Center in Hopland,...

November 26, 2016 |

California Business Journal Profile’s John Schaeffer’s Pioneering Influence

The California Business Journal‘s Rick Weinberg has written an excellent article on Real Goods founder and...

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