Perhaps we can be the generation that rose above the excess and decadence to turn things around. We have a chance - maybe our last - to embrace a vision of a fulfilling and sustainable future.

More About Real Goods

Real Goods logoFounded in 1978, Real Goods is the original solar PV panel store and purveyor of off-the-grid living supplies. Originally envisioned as a one-stop-shop where people could find everything they needed for their remote homesteads, the store began with the sale of the first retail solar panel in the United States and the humble goal of changing the world.

“Great shopping experience for self-sufficiently. Everything under the sun for solar independence. Very helpful and friendly staff.”

-Janet A.

The Real Goods Store has returned to its roots in Mendocino County, proudly housed in the world’s largest straw bale showroom. The amazing 5,000 square foot space is passively cooled and heated, demonstrating the most effective techniques in sustainable design. The store sits at the center of the 12-acre Solar Living Center (SLC), a brilliant green oasis alongside Highway 101 that’s been voted the #1 rest stop in California.

Solar Living Center central spiral oasis pool

The SLC is also home to the educational nonprofit Solar Living Institute and the Emerald Pharms cannabis dispensary, specializing in Northern California heirloom genetics and featuring an extensive selection of CBD-rich THC consumables for holistic healing.

To learn more about Real Goods or to see how lush and rewarding a sustainable life can truly be, come visit us as the SLC – there’s lots to do!

“To me personally, this is the beautiful holistic future of consumer engagement that is creating a more vibrant and holistic shining future for our beautiful world.”

-Chris M.

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Recent Blog Posts

May 21, 2019 |

How to Care for Animals While You’re Living Off-Grid

A half-acre plot of land is usually large enough to house people and animals who are living off the grid, based...

May 10, 2019 |

Free Summer Solstice Event at the Solar Living Center

Join us June 20, 2019 for a free event at our famous Solar Living Center (aka EcoTerra) on Highway 101 in Hopland...

May 9, 2019 |

San Francisco Chronicle Features Real Goods in Cannabis Tourism Article

With cannabis tourism starting to boom in Northern California, the San Francisco Chronicle took a trip to Real...

April 22, 2019 |

Flow Kana is Buying the Solar Living Center

We’ve got big news: Real Goods founder and president John Schaeffer is selling the 12-acre Solar Living...

February 21, 2019 |

The Self-Sufficient Home Checklist

America has undergone massive changes in the name of progress since the days of pioneers. Through it all, some...

January 24, 2019 |

Are Tiny Houses Good for Long-Term Living?

Haven’t heard about tiny houses? Here’s what you need to know: At no more than 500 square feet, tiny...

October 24, 2018 |

5 Great Tips to Organize Your Off-Grid Life

Over 180,000 families in America live off-grid. Living in this way takes some excellent organizational skills, as...

September 29, 2018 |

Water Conservation and the Food You Eat

We all know that house cleaning, clothes washing, and showering/bathing uses water, but a much less obvious...

September 24, 2018 |

Maintaining Hygiene When You Live Off-Grid

It’s believed that by 2035, 12% of Americans will be living off the grid in search of either a simpler...

September 21, 2018 | Now Accepts the Bitcoin and Bitcoin Cash Cryptocurrencies

You can now pay for your off-grid living supplies with bitcoin (or bitcoin cash) at! Bitcoin (often...

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